Board of Directors & Staff

The Steamboat Springs Chamber Resort Association is made up of ten full-time employees managing the membership, marketing, and special events departments. The Chamber is overseen by a board of directors who meet monthly.

Meet Our Team


Kara Stoller
Chief Executive Officer
(970) 875-7007

Kara’s responsibilities at the Chamber include oversight and administration of all operations of the Chamber. She also partners with the City of Steamboat Springs, Routt County, and numerous affiliated organizations. Kara works with the Board of Directors to create an annual program of work and budget to guide the efforts of the tremendous Chamber staff.

Kara is originally from Philadelphia (Go Eagles!), and when not at the office, some of her favorite activities include skiing at the resort or in the backcountry, mountain biking, hiking, golfing, and camping. She also serves as a member of Ski Town Rotary, Northwest Colorado Broadband Board, First Impressions Council, is a Mountain Village Partnership Ex-Officio Board Member, served as the Parks and Recreation Commissioner from 2011 - 2015 and is a graduate of Leadership Steamboat. In 2016, she was honored with the Twenty Under Forty Outstanding Young Achievement Award.

Laura Soard

Laura Soard
Marketing Director
(970) 875-7002

Laura is the Marketing Director at the Chamber, responsible for creating and executing the destination non-ski season marketing plan for Steamboat Springs in both national and regional markets. She partners with the SSCRA Marketing Committee, comprised of business leaders in many sectors of Steamboat. She also facilitates research projects including surveys of summer visitors and cooperative advertising opportunities on behalf of various Steamboat Springs businesses.

Laura grew up in Upstate New York and made her way to Steamboat to live the Colorado dream. Out of the office, she spends as much time outside as she can, trail running, mountain biking and hiking all over Steamboat and around Colorado. Laura also enjoys reading, traveling near and far, and spending time with her two favorite people: her husband and daughter. She’s passionate about empowering kids and volunteers as a senior mentor with Partners of Routt County, Girls Scouts and in local schools.

Heidi Breidert
Finance & Human Resources Director
(970) 875-7008

Heidi manages all financial and human resources responsibilities at the Chamber. She works closely with the Chamber staff to ensure the Economic Development, Marketing, Special Events, and Community Development's human resources and financial needs are well cared for.

Heidi moved to Steamboat from the Antelope Valley in southern California. She lived here previously from 1995 - 2000, and has returned to fulfill her life dream of getting back to the Boat. When not working, she enjoys snowboarding, fishing, and anything outdoors brings her happiness, which makes Steamboat the perfect place for her.

Vic Walker
Membership Manager
(970) 875-7004

Vic is responsible for developing and maintaining strong relationships with the business community and growing the Chamber's member database. He is also responsible for all aspects of the Chamber's membership including membership sales, retention, member benefits, networking events and management of the member database.

Vic was born and raised in Pittsburg, KS and attended the University of Kansas (Rock Chalk Jayhawk!). In 2003 he moved west to Denver where he lived and worked as a Financial Advisor until March of 2017. Vic and his wife Amy decided to quit their jobs and sell their belongings to live on a sailboat in the Atlantic. After seven months of missing the mountains they decided to move back to Colorado and make Steamboat home. When not working, Vic enjoys fishing, hiking, camping, running, skiing, and just about anything outdoors. He is a member of the Steamboat Young Professionals Network and Yampa Valley Flyfishers.

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Scott Larson
Web & Digital Communications Manager 
(970) 875-7003

Scott's responsibilities at the Chamber include maintaining and developing the Chamber website, including regular content management, effective implementation of changing technologies and ongoing maintenance. He works with the Marketing Director to coordinate online advertising promotions, landing pages, and SEO to meet marketing plan objectives. He also spends time on social media initiatives and managing email marketing.

Scott is a native of Nashville, Tennessee, and when not working, he enjoys spending time skiing, hiking, trail running, and road biking.  Scott is a volunteer and Host Home Provider for Horizons Specialized Services and plays music in the worship band at Steamboat Christian Center.


Sarah Leonard

Community Development Director
(970) 875-7006

Sarah is responsible for communicating the organization’s efforts to members and the community as a whole. She also oversees the Service Excellence program, Young Professionals Network, Lodging Association, and Leadership Steamboat. Sarah responds to event and group information requests and supports the CEO on major projects.

Sarah is originally from Steamboat Springs and enjoys time in the sunshine, live music, camping, tubing the river, watching the latest movies, and is an avid happy hour enthusiast. Sarah has also regularly participates in United Way's Day of Caring, has volunteered to help with Run Rabbit Run, and is a graduate of Leadership Steamboat.


Sarah Konopka

Event Manager
(970) 875-7005

As Event Manager at the Chamber, Sarah is responsible for planning and producing all signature events, managing sponsorship programs and sales, managing the internship program, recruiting and managing event vendors, recruiting and coordinating volunteers, and planning and producing membership events including the Navigator Awards, Economic Summit, Expos, and  Mixers.  

Sarah is originally from Arvada, Colorado, and when not working our different Chamber events, she can be found pursuing her love of painting, enjoying live music, camping, skiing, hiking, standup paddleboarding, and hanging out with her dog Charlie.

John Britsol

John Bristol

Economic Development Director
(970) 875-6001

John Bristol is the Director of Economic Development at the Steamboat Springs Chamber Resort Association serving both Steamboat Springs and Routt County. Economic development can be a broad set of programs, policies, or activities working to improve a community's economic well-being and quality of life. He focusses his time and efforts to support business expansion and retention, as well as other initiatives to improve our economy.

John is from Buena Vista, Colorado and earned a B.A. in both Spanish for International Business and Political Science from the University of Colorado at Boulder and a M.P.A. in Public Administration from the University of Colorado at Denver. He speaks fluent Spanish and basic Portuguese. In his free time, he heads to the mountains to backpack, camp, ski, and spend time with his family and friends. John also enjoys international volunteer work and has been a Peace Corps Volunteer in Peru and El Salvador in the past. 

2018 Board of Directors


Larry Mashaw
Resort Group

Glen Traylor
Ski Butlers
Vice President / Treasurer

Dan Pirrallo
Sheraton Steamboat Resort
Past President

Geoff Petis
Petis Law, LLC / YPN Co Chair
Executive Officer
Katie Brown
Steamboat Ski & Resort Corporation/MVP Board
Executive Officer

Board of Directors

Adonna Allen
Alpine Bank
Lisa Popovich
Main Street Steamboat Springs
Barbara Robinson
Holiday Inn / Marketing Committee Representative
Mark Walker
Resort Group
Beth Melton
Northwest Colorado BOCES / YPN - Co Chair
Randy Rudasics
Yampa Valley Entrepreneurship Center
Betse Grassby
Steamboat Art Museum
Rex Brice 
Rex's Family of Restaurants
Brad Meeks
Steamboat Springs School District
Rob Perlman
Steamboat Ski & Resort Corporation
Carol Johnson
Elevated Olive of Steamboat
Robin Crossan
Steamboat Springs City Council
Cole Hewitt
Yampa Valley Bank / Economic Development Council Chair
Sarah Fox
Fox Construction
Harry Martin
Steamboat Ski & Bike Kare
Scott Ford
Steamboat Springs City Council
Jamie Daniels
Bear Claw Condominiums
Scott Marr
Holiday Inn
Jon Wade
The Steamboat Group
Suzanne Schlicht
Steamboat Pilot & Today
Kerry Shea
Resort Ventures West
Ted Carey
The UPS Store
  Tom Sullivan
Routt County Manager