Blogger Molly Killien, Chamber Staff Member

In today's business world, social networking impacts your bottom line. You need to be linked in, tweeting, starring on YouTube and facebooking with your clients, customers and, perhaps, even your competition in order to remain successful, relevant and to gain a competitive edge.

Today’s Steamboat Springs Chamber Resort Association seminar “Social Marketing 101” tackled all these topics and much more. Asking participants about their social media expertise, what tools they use and making sure everyone is capitalizing on the free, engaging options that are out there. Social marketing is important for all businesses.

This morning a group of more than 50 people gathered at the Bud Werner Memorial Library to learn the basics of facebook, twitter and tracking social media efforts. Ranging in social media experience attendees ranged from folks with their own social media businesses to those who had never been on a social media site before.

Presentation topics included “Why and how is Social Media used in business and how to go about it,” “Give your business a FACElift – Facebook for Steamboat Businesses,” “Time to Tweet” and “Social Media Monitoring & Tracking – Why and How.” Local businesswomen Barbara Robinson with the Holiday Inn of Steamboat Springs, Lizzie LaRock with the Old Town Pub and Katy Martin with ResortQuest Steamboat came to the table with informative advice, fresh ideas and perspective and sure motivated the room to use social marketing tools to their advantage.

Thanks to all who attended! Keep up the good work tweeting, facebooking, YouTube-ing and virally getting Steamboat Springs’ messages out for the world to see!